Your dog's whole life.
Handled in one WhatsApp chat.

A founding membership. There are 50 numbered seats, yours in order of application, at a founding rate that stays locked for life. No payment to apply. We review every application personally and confirm your seat number on WhatsApp. Not every application becomes a founding member.

Dubai is one of the world's most expensive cities to own a dog in, and coordination is the tax you pay on top, in hours. A full time dog nanny runs AED 3,000 and up, and you still end up managing her. The Guardian is AED 500 at the founding rate and holds over AED 1,000 of tangible value each month: the AED 199 DogBake box, a named care manager it would cost AED 400 or more to hire piecemeal, a concierge line answered around the clock, every record and renewal tracked, and member pricing across grooming, the vet, boarding and supplies. The goods and savings cover the fee. What nothing else returns is the five or so hours of chasing a month that simply stop being yours.

No. You keep the vendors you love. K9 Pure coordinates them all in one place, and brings member pricing and partner privileges through our network.

Personally. Every groomer, walker, boarder and clinic in the network is checked against the K9 Pure standard before they ever meet a member's dog, and they stay accountable to us after: we follow every booking, and if anything is ever less than right, we make it right. You should never need a camera, a tracker or a surprise visit to feel sure. If we would not send our own dogs, we do not send yours.

The opposite. There's no app to manage. You message one thread like you'd message a trusted person. The intelligence and our human team do the rest.

No. Real people run your dog's care. The Invisible OS does the legwork behind the scenes, drafting the plan, tracking every date, surfacing what's next, but a person reviews every plan and personally handles anything that touches your dog: the bookings, the judgment calls, the moments that matter. You are never left talking to a bot about someone you love. A real person is always in the loop.

Yes. Your membership is the system that runs the everyday; the bigger moments are optional add ons you can request on any plan, things like relocation and pet passports, a puppy starter program, senior and special needs care, an additional dog, training intensives, or events and celebrations. You only pay for what you use, with member pricing and partner privileges applied, and we handle it the same way as everything else.

This is the everyday layer, and it's where the daily relationship lives. A care thread you can ask anything, any time. Reminders for feeding, walks and doses. Food and supplements auto replenished before you run out. And members first access to seasonal drops like Summer Paw Safety. K9 Pure is there every day, not only when something is due.

Any time. Move up or down whenever your needs change, and your founding rate stays locked for life either way.

Applying is free, with no payment now. When you choose to start, it's simple monthly billing with flexible instalment options, no lock in, and you can cancel anytime. Your founding rate stays locked for life.

No. The membership is a flat monthly rate, and any service on top is quoted to you upfront, with member pricing applied, before you confirm it. Nothing is booked without your yes. You know what your dog's care costs before it costs you.

Yes. The membership covers one dog, so the care stays personal and accurate to that dog. Additional dogs can be added at a member discount, depending on their age, health and the service level you want.

The Guardian includes generous human support under a fair use policy, so we can give every member proper attention. It simply means support is for normal, reasonable care needs rather than unlimited use, and anything unusually complex, or any extra dogs, is quoted separately. Care coordination supports your dog's care, it does not replace licensed veterinary or emergency medical care. In an emergency, contact a licensed vet or emergency clinic immediately.

Your details are used only to set up and run your membership. We never sell or share your data, and you can ask us to delete it at any time. The number you give us is simply so we can confirm your founding seat on WhatsApp.

Because the founding experience does not scale. Fifty is the number of dogs we can know personally, name, quirks, preferences and all. Founders shape the service and get a level of attention we will never be able to offer again. When the seats fill, they fill.

We move to full pricing, AED 650 a month for The Guardian, and the founding list closes for good. Founders keep AED 500 permanently, saving AED 1,800 every year for as long as they stay. Being early is the one thing you cannot buy later.